Scheduled Instagram posting for free: how to make it quick and easy

Scheduled posting on Instagram

To start planning a post, click on “Publish a post”:

To add text, click on the “Publish a post” field:

To add an emoticon to the text, click on the emoji icon:

Choose the most suitable emoji and click on it:

To add an image or video to the post, click on the appropriate icon:

Choose the post category by clicking on the arrow in the ''Сhoose a category'' section:

Choose the most suitable category and click on it:

Then, select the groups/pages on which the post should be published. If there is only one account added to the project, it will be already selected by default, and in this case, the post will be immediately displayed in the Preview section.

If you've added several accounts, a preview of the post will be available for all of these accounts. By clicking on the social network icon, we can see how the post will look on the relevant social network.


Select the desired date and click on it:

To choose the exact time for publishing, click on the appropriate cell and enter the required numbers:

Then click on "Schedule":

Publication life hacks: Instagram

Make your work on Instagram easier, more productive and efficient with these life hacks:

Block comments using keywords

Protect your account from negative comments by filtering comments.

How to do this:

- Go to your profile and click on the three lines in the top right corner;

- Click on "Settings", select "Privacy", then select "Comments";

- In the "Filters" section, enable the "Hide offensive comments" and "Manual filter" functions;

- In the field that appears, enter the words/phrases/numbers/smiles that you do not want to see in the comments.

This also applies to already existing comments - all words/phrases/numbers/smiles you specify will be deleted.

Hide uninteresting publications 

If you are not interested in a person's stories or posts, but for some reason you don't want or can't unsubscribe from him, you can hide his publications from your feed.

How to do this:

- Open the feed and find any post from the person whose publications you want to hide;

- There are three dots to the right of the profile name - click on them;

- In the opened menu, click on "Switch to mute mode";

- Then select and click on one of the two options: "Temporarily Block Posts" or "Temporarily Block Posts and Stories".

Change the filter order and/or delete unnecessary filters from the list

Instagram allows you to move your favorite filters to the top of the list.

How to do this:

- Upload a photo to make it possible to add filters;

- Go to the end of the list of filters and you will see the menu "Manage filters" - click on it;

- Then you will see a list of all filters in the opened window:

a) To move the filter, click on the two-line icon to the left of it and while holding the icon, move the filter through the list.

b) To remove the filter from the list, click on the tick to the right of it. To add a filter back to the list, click on the empty circle to the right of it.

Share stories on Facebook 

With Instagram you can configure the automatic sharing of stories to Facebook.

How to do this:

- Click on the three lines in the upper right corner of your profile;

- Go to the Settings section;

- Then click on "Privacy";

- Select "Story";

- Go to "Sharing" and enable "Share your story to Facebook".

What video formats Instagram supports

If you shoot a video on your phone and upload it to a social network, you won't have any problems with the format, but if you create video clips for Instagram on your PC, you need to know all the nuances.

Supported video sizes:

- The square is 600x600;

- Landscape - 600x315;

- Vertical orientation - 600x750 and 481x600.

Supported aspect ratios: 1:1; 1:9; 4:5.

Supported video formats: 3g2, 3gp, 3gpp; asf; av; dat; m4v; mkv; mod; mov; mp4, mpeg4; nsv; ogm, ogv; qt; tod; ts; vob; wmv.

6 Benefits of Scheduled Instagram Posting

For some specialists, automatic Instagram posting does not seem to be the most important tool, since it can be easily replaced by a person. This is an erroneous opinion, and now we will consider why.

1. It saves time

The most important advantage of auto-posting on Instagram is saving time. When you plan content for several weeks in advance, you can cut out the distractions of making daily publications. It is much more efficient to plan several posts at once than to be distracted by this process every day.

It is equally important that content can be published when your audience is online. You independently determine the time of publication, analyze the results, and make adjustments to the schedule for posting. Using Instagram automatic posting, there is no need to set reminders for publications.

By scheduling Instagram posts, you save time that can be spent on other work. Thus, auto-posting helps to concentrate on other tasks and increase your own efficiency.

2. It makes the publishing process easier

In most cases, people who publish content on their own use the phones. This complicates the work with the account on Instagram and prevents the proper distribution of content.

Using the POSTOPLAN service for automatic publication of content, you can forget about the inconvenience of having to post photos by phone. By storing photos on your computer, you ease the process of their use. And it simplifies the issue of prioritizing photo content that will be posted on your Instagram account.

The computer allows you to keep all the important data in one place. Instead of constantly using the inconvenient phone interface, use a computer and POSTOPLAN. This will allow you to maintain your account on Instagram easily and conveniently.

3. Provides a corporate profile style

When creating an Instagram profile, you must align your content with your corporate style. It is the brand’s identity that allows subscribers to instantly distinguish your content from the content of your competitors. An Instagram profile is part of your brand that cannot exist separately.

Each publication should be made in the same style and using a specific filter, color scheme, and text style. This will help create consistency between posts.

Scheduling publications allows you to determine the style of the content and create each post in accordance with this style. With POSTOPLAN, content creation becomes faster and more efficient.

4. Increases the number of publications

Planning content on Instagram allows you to publish it more often. It is much easier and faster to create several publications at once than each individually. This optimizes the use of time and allows you to increase the number of posts on your account.

By posting more often, you increase the number of interactions with the audience. This positively affects the recognition of your brand and also automatically increases the number of likes, comments, and coverage.

Of course, it also helps to attract more subscribers. If you constantly post content and promote it, you will 100% increase the number of subscribers on your page.

Plan content in advance with POSTOPLAN and increase the number of publications. After a couple of weeks, you will definitely notice a significant increase in subscribers.

5. Improves content quality

When you post your photos on Instagram, one of the most difficult tasks is to create captions for them. It is very difficult to create something really interesting when you need to post right then and there. Rushing the text of the publication will have lower impact on the audience and won’t bring the desired results.

Planning ahead of time on Instagram will give you the opportunity to think through and create better texts for published photos. You can spend the time saved with POSTOPLAN to create new original and effective publication texts.

6. Allows for monitoring the balance of content

Instagram scheduled publication helps you keep track of the overall balance of posted content. According to the research, to effectively maintain an Instagram page, you must adhere to the 80/20 ratio — entertainment and promotional content. By posting on Instagram yourself, it's hard to stick to this strategy.

Planning will help you maintain an 80/20 ratio and improve your stats. By planning your posting in advance, you will immediately understand whether you need to change something in the content plan or not.

It is also important to maintain balance in the visual component of the published posts. You probably don't want to have too many dark or light photos.

Planning Instagram posts will help you to improve the quality of your account. With POSTOPLAN, you will get the best Instagram promotion experience and be able to make the necessary changes before publishing the content.

Does Instagram penalize using auto posting?

There is the belief that when you use automatic posting, Instagram imposes a shadowban on the account, because of which the coverage of publications falls. This belief is incorrect; the CEO of Instagram in one of his interviews has dispelled this myth.

To verify this, we independently conducted a study that showed that auto-posting does not affect the coverage of publications. Moreover, 20% of automatically published posts had better statistics than manually published posts.

What does Instagram penalize for?

If you violate Instagram policies, your coverage may significantly drop. Following here is a list of things that can cause a shadowban.

1. Use of forbidden or broken hashtags

 If the hashtag is filled with spam or inappropriate content, Instagram prohibits it. Thus, new posts with this hashtag will not be displayed, and your account will be marked with the Instagram algorithm. It's very frustrating when innocent hashtags like #snowstorm are included in the Instagram blacklist.

2. Using robots for subscriptions, likes, and comments

Bots are profiles without photos created specifically for "black" build statistics. They can follow anyone and comment on any posts. These comments, as a rule, have absolutely nothing related to publications ("you look great," "good post,") and are accompanied by silly emoticons.

Instagram hates these bots. They are garbage, reduce engagement, and bring zero value to the community. This is why Instagram deletes such accounts. By using robots, you get ghost subscribers and small reach.

3. Using a lot of hashtags

Instagram allows only 30 hashtags per post. This does not mean that you need to use all 30 hashtags, but exceeding this amount will force the algorithm to draw attention to you and impose a shadowban.

By the way, it doesn't matter if you place hashtags in the description or in comments. You should not place 30 hashtags in the text of the publication and another 30 in comments. The hashtags from comments will not work, as Instagram will pay attention only to those in the description. 

4. Limit exceeded

Instagram has set different restrictions on different actions in the application. For example, the maximum number of likes that can be done in one hour is 350. If you do more than 350 likes, Instagram will accept this as spam and set a shadowban. 

Also, do not subscribe to too many accounts. The maximum number of accounts you can subscribe to is 7500. If you try to exceed this number, you will receive an error message and a shadowban.

How to become a successful Instagram brand?

1. Work on your content strategy

You probably already know that it's not enough to post a few photos or videos and wait until the audience begins to perform the actions needed. You must build an effective content strategy that will work no worse than any other marketing campaign.

Here are a few specific recommendations for Instagram:

  • Analyze statistics and track competitors. Find 5–10 competitors (similar brands) and analyze their best publications in the last few months. Check all the features in common: colors that are used, types of photos, and content. Then analyze the collected information. You do not need to copy other people's content. An analysis of competitors will allow you to understand what really makes your audience interested.
  • Create content around similar topics or ideas. Using similar topics or concepts will provide you with content for a couple of months. 
  • Try to create as unique of content as possible. Of course, it is easier said than done, but unique content is really more appreciated by subscribers. In addition, Instagram provides a huge number of ways with which you can get inspiration or come up with a creative idea.
  • Invest in photo editing apps, whether Adobe Photoshop or VSCO. Either way, your content should be catchy in order to capture the attention of the audience. A beautiful, breathtaking photo always attracts people, and photo processing applications will help you with this.

2. Use branded hashtags

Your brand should not be too intrusive. There is a very thin line between promotion and obsession. According to statistics, 57% of users do not follow brands on social networks because most of their branded content is just advertising.

To avoid excessive advertising while promoting your brand on social networks, use Instagram branded hashtags. It's important to know that 7 out of 10 Instagram hashtags are branded. This means that your hashtag must be unique, memorable, and interesting.

Remember to fully check the hashtags chosen, as they might be associated with something else.

It is important to know how your hashtags work so you can make adjustments before it's too late. Using hashtag analytics tools, you can easily get an idea of keywords and the most commonly used hashtags on Instagram.

3. Use a call to action

What motivates users to subscribe and interact with your brand? As we have already said, the presence of beautiful and high-quality photos certainly helps to attract users. However, what will the audience do next if you do not have the appropriate call to action?

Instagram publications' texts are very important for any successful account. Using a text, for example, you can pay attention to a limited number of products, thereby pushing users to make a purchase right now.

People do what they are asked. Therefore, a post with the words "Be sure to leave likes and comments," or "Do not miss the opportunity, order now," will be more successful than a post without them. You can see this for yourself.

POSTOPLAN is the best management system for social media sites and messengers (Facebook, Twitter, Telegram, LinkedIn, WhatsApp, Instagram, and Google My Business), which has no equal on the Internet. It is universal, easy to use, and as efficient as possible. The automatic posting system on social networks POSTOPLAN is the best quality/price ratio that you can find.