When is the best time to post on Facebook? Complete guide for 2021

Every SMM specialist knows that it’s important not only what but also when it’s better to post to involve as many people in a publication as possible. Social networks have promised to abandon posting time tracking over the past few years (only the interests of the reader and the quality of the content will be taken into account when forming a news feed). But this hasn’t yet happened, and the post publication time still plays a significant role. Let's talk about the best time to post on Facebook.

Table of contents:

When to post on Facebook in 2021

Facebook works according to a certain algorithm. The algorithm shows posts in the news feed in the order they can be the most interesting for a particular user. The system uses certain ranking factors to do this.

Ranking factors are data about the past behavior of a certain user and the behavior of all the platform users. For example, do people share this post with their friends? How often does a user like their boss's posts? And mother’s posts? How often does he watch live broadcasts? What's his favorite band? How many posts are technically available for him now? How fresh are they?

The algorithm processes many factors before deciding whether to show you a video of a little cougar or a hot moment of a football match. Facebook mentions three broad categories of ranking factors:

  • User interests.
  • The type of media in the post (video, link, photo, etc.).
  • The popularity of the post.

By publishing posts on Facebook regularly, you can attract the interest of your target audience. This will help you develop your account and achieve its popularity. Clients will be able to constantly receive your news and be in touch with you.
Wednesday is the best day to publish in many industries, according to the report of Sprout Social. User activity grows by the middle of the week and then declines closer to weekends. That is why Sunday is the most unprofitable day. However, getting enough attention is quite difficult on both Saturday and Sunday.

In general, Facebook user’s activity is also quite stable in the period from Tuesday to Thursday, from about 8:00 to 15:00, so this period can be considered favorable. However, the lowest engagement is observed every day before 7 am and after 5 pm — at this time it is better not to publish new materials.

If you've created a post about a product or service, or just want to share a vacation story but you don't know when to post for a specific category of users, don't despair. Publish at this universal time — your post on Facebook will definitely be seen and read.

Different People Use Facebook Differently

If you have your own niche and want to get significant involvement in your posts, it's important to know that different people use Facebook at different times. A comparative analysis was carried out, during which a summary infographic was created on when to publish posts depending on the category of information.

This information is very important. It shows that you can find the most appropriate time to approach your target audience. For example, for a B2B model, the best time to post on Facebook is at 9:00 am or at 3:00-4:00 pm.

Best Time for posting using Facebook Insights

You can also do your own investigation and determine what is the best time to create posts for your page. Use Facebook Insights for this. Select the appropriate link in the panel on the left.

How to find out online time

It’s very useful to know when your Facebook fans are online. Such information can be gained by clicking on the "Post" button in the left menu. This will give you in-depth information on when your fans are online. You should pay special attention to any indicators of the highest activity of your audience.

How to find posting times of successful posts

Facebook Insights provides information about your most successful posts (on the same page with your audience data). Pay special attention to the posts that have the most engagement. This is a way to determine the most optimal time to create successful publications.

Best Times by Niche

Below you will find out the best time to post on Facebook based on the specification of your niche.

Best times to post on Facebook for consumer goods

Consumer brands are in high demand online at the height of weekdays. At a time when most office workers "stick" to the news feed. Approximately Wednesday through Friday from 10:00 am to 5:00 pm. Much lower engagement rates are observed daily before 8:00 am and after 5:00 pm.

  • Best time: Wednesday at 1:00 pm and Friday at 11:00 am.
  • Best days: Wednesday and Friday.
  • Worst day: Sunday.

Best times to post on Facebook for media

The media doesn't have any difficulties with reaching an active audience on Facebook. Almost 74% of users of the social network visit it every day, without losing interest in either the news or their discussion. This means that the window for publishing media is much wider and more flexible.

It's worth mentioning that even on weekends, the audience of the social network regularly monitors what’s happening in the world. And it’s in the feeds of social networks. But it’s best to post the news daily around 8:00-10:00 am and 5:00 pm. Worst of all are publications before 5:00 am and after 6:00 pm.

  • Best time: Tuesday, Wednesday, and Thursday at 5:00 pm, Friday from 8:00 am to 9:00 am
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for education

Compared with other industries, the morning and evening are much more popular to view educational content. There are also some bursts of activity on weekends. But the greatest coverage can be expected from Monday to Friday from 9:00 am to 12:00 am, as well as on Saturday from 1:00 pm to 9:00 pm.

  • Best time: Wednesday at 9:00 am and Saturday at 5:00 pm
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for nonprofits

Non-profit organizations are most active during the workweek in publishing posts on Facebook, with peak times being Wednesday and Friday mornings. It’s much more difficult to draw the attention of subscribers to the publication from Wednesday to Friday from 8:00 am to 3:00 pm. Well, the most hopeless period is every day until 6:00 and after 19:00.

  • Best time: Wednesday and Friday at 8:00-9:00 am
  • Best day: Wednesday
  • Worst day: Saturday and Sunday

Best times to post on Facebook for tech

The results show that Wednesday is the best day to post with chances to get maximum engagement, whether your company is targeting a B2C or B2B audience. Stable interaction can be expected throughout the entire workweek — Monday through Friday from 9:00 am to 12:00 am. While the morning in this industry is an active period, then by the end of the working day the engagement drops, reaching its minimum after 6:00 pm.

  • Best time: Wednesday at 9:00 am
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for healthcare

The most successful period for publications can be marked the time from Monday to Friday, approximately from 9:00 am to 3:00 pm. Not surprisingly, engagement declines after hours. And the smallest coverage in medical topics occurs every day before 6:00 am and after 7:00 pm.

  • Best time: Wednesday 10:00 am to noon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday

Best times to post on Facebook for finance

It’s worth mentioning that financial publications, in particular, grab the attention of Facebook users throughout the workweek, however, as do most of the other categories. Interest peaks occur on weekday mornings — Monday through Friday from 9:00 to 12:00. During the day, audience interest decreases, reaching zero after 18:00 daily.

  • Best time: Wednesday afternoon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday

Using Postoplan to Post at the Best Time on Facebook (Step by step)

We seem to know what time is better to do the publications, but we might not always be available to publish posts on all our business pages at the right time. With Postoplan you’ll never forget to publish a post because everything is planned in advance and at the right time.

To post on Facebook without any problems and not waste your time, it is best to use special platforms. Postoplan is an example of such a platform. Users especially appreciate it for the following benefits:

  • the ability to maintain an unlimited number of accounts;
  • 2 built-in powerful editors;
  • the ability to post to multiple accounts at a time;
  • unlimited number of users;
  • communication with subscribers using Social Inbox;
  • the ability to use more than 700 post ideas in the calendar;
  • unlimited number of projects;
  • integration with well-known services for a comfortable work;
  • convenient planning of publications.

Postoplan allows you to carry out the time-consuming process of planning publications on different social networks. The service also collects statistics about posts: the number of likes, comments, reposts, as well as new subscribers. To get this information, go to the Statistics tab.

You can also reply to messages from your visitors by using Postoplan. It's very convenient: you don't need to waste time switching accounts: just go to the Social Inbox tab.

Sign up for the Postoplan service and get 2 weeks of free use of the system. During the given period, you will have time to try all its benefits. Further use rates are beneficial. Postoplan is your opportunity to promote your social media accounts professionally.

Facebook posting FAQ

What is the best time to post on Facebook?

World analysts are confident that the ideal time for Facebook, which will allow maximum audience coverage, is Wednesday at 3:00 pm. SMM experts believe that the best solution is to choose the time intervals: between 12:00 am and 1:00 pm on weekends, and 1:00-4:00 pm on Thursday and Friday.

What is the best time to post on Facebook for maximum exposure?

The best day to post on Facebook is Wednesday. The best time is between 11:00 am and 1:00 pm. In general, the best engagement can be achieved on weekdays from 9:00 am to 3:00 pm. This means that user activity peaks in the middle of the week from mid-morning to mid-afternoon.

When is the worst time to post on Facebook?

The most unfortunate interval that you can only think of is 10:00 pm - 09:00 am on weekends. Because at this time people are resting and indulging in passions: they drink, dance, have fun, enjoy watching their favorite films, or just sleep off after a hard-working week. Nobody will read the advertisements. Keep this in mind and post wisely.

When is the Best Time to Post on Sunday?

User activity is low on Sunday. Posts are viewed from 11:00 to 12:00 am and from 1:00 to 2:00 pm, so you can get a little audience’s attention at this time, but it would still be wiser to post on Monday.

What Was the Best Time to Post on Facebook in 2021?

Use the Facebook Insights tool. It’ll allow you to determine the best time to publish your particular posts. The right day for your posts would likely be not Wednesday, but Thursday or Friday. Take advantage of the tools offered by the social network.

Is There a Best Time to Post on Facebook for Likes?

Yes, there’s such time. Post posts from 1:00 to 4:00 pm on Wednesdays, Thursdays, and Fridays, and you will see that the number of likes under the posts will steadily increase.

Is it better to post on Facebook Thursday or Friday?

Thursday and Friday are considered to be some of the best days to post on Facebook. So, on Thursday it is best to do media publications. Friday is a good time for product publications, non-commercial publications, entertainment content.