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Top 230 LinkedIn Hashtags for More Exposure (Categorized)

Top 230 LinkedIn Hashtags for More Exposure (Categorized)

What is LinkedIn to you?

Probably, first and foremost, it’s the platform to find work and connect with other professionals. LinkedIn is also a powerful social media marketing platform for B2B and B2C businesses. Besides, you can use it to generate leads, promote your products, and raise brand awareness. 

But did you know that you also can stay in the know and follow the latest trends in your industry via hashtags?

Now sure how to find the top LinkedIn hashtags and leverage them to your benefit?

We’ve got all the answers you need in our guide. Let’s jump right in. 

Table of contents:

What do the experts say about this:

Ignacio Martínez
Coach, Digital Marketing Strategies, Community Manager
In my experience, adding hashtags to a post not only helps achieving a greater reach but also helps being more social on media.
Read more
Guillermo Perezbolde
Managing Director
Regardless of whether it is a big corporation or a microbusiness, it is very important to select the right category to describe the business. This tiny configuration detail can be the difference of the audience finding us or not, but it can also facilitate the approval of campaigns since by creating ads that match the page or profile category, approval is easier and more effective.
Read more

Popular LinkedIn Hashtags for 2021

Much like on any other platform, some hashtags on LinkedIn are more popular than others.  Here’s the list of trending LinkedIn hashtags in 2021:

  • #innovation – 38.8 million followers
  • #digitalmarketing – 27.5 million followers
  • #technology – 26.4 million followers
  • #futurism – 23.5 million followers
  • #marketing – 20,3 million followers
  • #socialmedia – 19.7 million followers
  • #socialnetworking – 19 million followers
  • #venturecapital – 19.3 million followers
  • #motivation – 15.7 million followers
  • #sustainability – 13.2 million followers
  • #healthcare – 9.7 million followers
  • #education – 9.6 million followers
  • #design – 5.8 million followers
  • #sales – 5.8 million followers
  • #fundraising – 5.7 million followers
  • #construction – 4.7 million followers
  • #realestate – 4.1 million followers
  • #business – 3.6 million followers
  • #leadership – 3,1 million followers
  • #jobs – 2.8 million followers
  • #recruitment – 2.4 million followers
  • #hiring – 2.4 million followers
  • #artificialintelligence – 2.4 million followers
  • #jobsearch – 1.7 million followers
  • #covid19 – 1.1 million followers
  • #job – 1 million followers
  • #ai – 564.3 thousand followers

Try searching for trending hashtags in your industry as well – it will help you get more followers genuinely interested in your brand and product. 

Marketing Hashtags

Now, let’s start with our first category – marketing. These hashtags are quite popular, considering that #marketing and #digitalmarketing are among the trending ones. 

  • #digitalmarketing – 27.4 million followers
  • #socialmedia – 19.7 million followers
  • #branding – 18 million followers
  • #advertisingandmarketing – 17.2 million followers
  • #strategy – 5 million followers
  • #contentmarketing – 650 thousand followers
  • #copywriting – 641.4 thousand followers
  • #emailmarketing – 506.7 thousand followers
  • #consumerbehavior – 331.6 thousand followers
  • #advertising – 206.5 thousand followers
  • #seo – 127 thousand followers
  • #onlinemarketing – 49.9 thousand followers
  • #b2bmarketing – 34 thousand followers
  • #blogging – 26.5 thousand followers
  • #adwords – 10.7 thousand followers
  • #social – 8 thousand followers
  • #promotion – 8 thousand followers
  • #optimization – 6.3 thousand followers
  • #marketingagency – 6.2 thousand followers
  • #marketers – 2.1 thousand followers
  • #marketingtips – 3.7 thousand followers

As you can see, there are quite a few niche hashtags in this list. These LinkedIn hashtags can help you reach out to a particular audience and marketing-focused communities. 

Business Hashtags

LinkedIn is about business, so, naturally, you will find many hashtags relevant to this topic, which you can also use for LinkedIn marketing to promote your brand. 

  • #leanstartups – 19 million followers
  • #business – 3.6 million followers
  • #startup – 999.2 thousand followers
  • #growthhacking – 160.4 thousand followers 
  • #businessowner – 11.7 thousand followers
  • #businessgrowth – 6.7 thousand followers
  • #businessstrategy – 6.7 thousand followers
  • #startuplife – 6.3 thousand followers
  • #businesscoach – 5.3 thousand followers
  • #onlinebusiness – 4.7 thousand followers
  • #businessideas – 3.6 thousand followers
  • #businesswoman – 3.5 thousand followers
  • #businesstips – 3.1 thousand followers
  • #startupbusiness – 2.3 thousand followers
  • #businessnews – 2.3 thousand followers
  • #businessopportunity – 1.4 thousand followers
  • #businessmanagement – 1.3 thousand followers
  • #startupstories – 1.2 thousand followers
  • #startupcompany – 1.1 thousand followers
  • #businessplan – 1.1 thousand followers
  • #businessinsider – 1 thousand followers

Business hashtags aren’t super competitive. Thus, if you’re a small business owner and need to give your brand a boost in online visibility, these hashtags are a great choice. But to make these hashtags work, keep them relevant to your post. 

Entrepreneur Hashtags

On LinkedIn, you can connect with many entrepreneurs. It’s also possible to read and follow their stories via the following hashtags. 

  • #professionalwomen – 17.9 million followers
  • #entrepreneurship – 22.7 million followers
  • #personalbranding – 10.4 million followers
  • #smallbusiness – 814.3 thousand followers
  • #entrepreneur – 517,9 thousand followers
  • #entrepreneuriat – 262.4 thousand followers
  • #entrepreneurs – 103.5 thousand followers
  • #entrepreneurmind – 6.2 thousand followers
  • #entrepreneurmindset – 4.4 thousand followers
  • #entrepreneurlife – 4.2 thousand followers
  • #entrepreneurial – 1.4 thousand followers
  • #femaleentrepreneur – 1.2 thousand followers

There aren’t too many competitive hashtags in this category as well. It gives you an excellent opportunity to bring your brand and content forward. 

Leadership Hashtags

Many world-renowned leaders are very active on LinkedIn. You can use hashtags to follow them and share your own leadership-themed content with others. 

  • #management – 36 million followers
  • #leadership – 3.1 million followers
  • #leadershipdevelopment – 382.5 thousand followers
  • #leadershipfirst – 141.9 thousand followers
  • #mentoring – 38.9 thousand followers
  • #leader – 37.3 thousand followers
  • #manager – 25.6 thousand followers
  • #thoughtleadership – 21.4 thousand followers
  • #managementdevelopent – 14.2 thousand followers
  • #mentorship – 13.2 thousand followers 
  • #leadershipmatters – 13.1 thousand followers
  • #leadershipcoaching – 11.8 thousand followers
  • #managers – 8.6 thousand followers
  • #mentor – 8.3 thousand followers
  • #leadershiplessons – 8 thousand followers
  • #leadershipskills – 7.1 thousand followers
  • #leanmanagement – 6.5 thousand followers
  • #leadershiptraining – 6.2 thousand followers
  • #leadershiptips – 3.4 thousand followers
  • #leadershipsummit – 2.9 thousand followers
  • #femaleleadership – 2.9 thousand followers
  • #leadershipcoach – 2.7 thousand followers
  • #leadershipmindset – 1.9 thousand followers
  • #managementstyle – 1.9 thousand followers
  • #leadershipqualities – 1.4 thousand followers
  • #managerjobs – 1.2 thousand followers
  • #leadershipexcellence – 1.1 thousand followers
  • #thoughtleader – 1.1 thousand followers
  • #managementskills – 1.1 thousand followers
  • #selfleadership – 1 thousand followers

Beware – most of these hashtags are pretty competitive. To improve your visibility, mix them with more niche hashtags. 

Human Resources Hashtags

If you come from the HR niche, you can use LinkedIn to connect with other professionals from this industry, find and share relevant content using hashtags from the human resources category. 

  • #hr – 926,4 thousand followers
  • #humanresources – 33.3 million followers
  • #hrmanager – 15.7 thousand followers
  • #hrcommunity – 6.2 thousand followers
  • #hrconsulting – 5.9 thousand followers
  • #hrmanagers – 5.7 thousand followers
  • #humanresourcesmanagement – 4.8 thousand followers
  • #hrmanagement – 4.7 thousand followers
  • #hrm – 2.9 thousand followers
  • #hrcareers – 2.8 thousand followers
  • #hrlife – 2.4 thousand followers
  • #hrs – 2.3 thousand followers
  • #hrconsultancy – 1.3 thousand followers
  • #humanresourcesjobs – 1.1 thousand followers
  • #hrconsultant – 1.1 thousand followers

The best part about these hashtags is that they are all very niche, meaning that you can easily find and connect with the target audience. 

Hiring Hashtags

Many job seekers create LinkedIn profiles to find more job opportunities. Sometimes, it’s enough to make a post saying that you’re looking for a job. But you can also improve your post’s visibility with some recruitment-specific hashtags. 

  • #jobinterviews – 14.3 million followers
  • #hiring- 2.4 million followers
  • #recruitment – 2.2 million followers
  • #recruiting – 934.2 thousand followers
  • #recruiters – 427.4 thousand followers
  • #nowhiring – 85.7 thousand followers
  • #hiringnow – 57.5 thousand followers
  • #hiringalert – 41.9 thousand followers 
  • #urgenthiring – 34.7 thousand followers
  • #wearehiring – 33.5 thousand followers
  • #hiringtalent – 18.4 thousand followers
  • #hiringmanagers – 12.7 thousand followers
  • #jobshiring – 6.1 thousand followers
  • #hiringprocess – 4.9 thousand followers
  • #werehiring – 4.7 thousand followers
  • #hiringtrends – 2.8 thousand followers
  • #hiringpost – 2.4 thousand followers
  • #hiringinterns – 2.3 thousand followers
  • #hiringevent – 1.8 thousand followers
  • #hiringtips – 1 thousand followers
  • #hiring2021 – 1 thousand followers

All these hashtags are competitive, so add some niche hashtags to narrow down your reach and make more people from the relevant industry see your post. 

Law Hashtags

Law-related LinkedIn hashtags aren’t as numerous as hiring hashtags, but there are quite a few solid options you can use to give your LinkedIn posts extra exposure. 

  • #law – 5.5 million followers
  • #lawenforcement – 286.2 thousand followers
  • #lawyers – 67.3 thousand followers
  • #lawfirms – 66.4 thousand followers
  • #lawyer – 52.2 thousand followers
  • #lawfirm – 42.4 thousand followers
  • #lawschool – 11.9 thousand followers
  • #lawyerlife – 11.6 thousand followers
  • #attorney – 10.7 thousand followers
  • #lawstudent – 8.5 thousand followers

If you’re looking for a job as an attorney, add a location hashtag to make your search more specific. 

Real Estate Hashtags

The real estate community is pretty active on LinkedIn. You’ll find many interest groups and personal profiles that share the latest real estate industry news. You can also track this content using related hashtags. 

  • #realestate – 4.1 million followers 
  • #housing – 3.5 million followers
  • #property – 93.5 thousand followers
  • #propertymanagement – 65.7 thousand followers
  • #realtor – 53 thousand followers
  • #realestateagent – 47.9 followers
  • #realestateinvestment – 42.1 thousand followers
  • #realtors – 38 thousand followers
  • #realestatedevelopment – 10.3 thousand followers
  • #realestateinvesting – 12 thousand followers
  • #realestateinvestor – 7.1 thousand followers
  • #broker – 4.3 thousand followers
  • #forsale – 4.1 thousand followers
  • #realtorlife – 1.4 thousand followers
  • #realestateagents – 1 thousand followers

Real estate agents usually operate in a particular location. So, if you want to advertise a listing or get a job around a specific area, make sure to add a location hashtag. 

Fitness Hashtags

Although LinkedIn is not the best social media platform for fitness lovers, you can still advertise your business there and get a few followers using this hashtag list. 

  • #coaching – 158.5 thousand followers
  • #wellness – 133.8 thousand followers
  • #fitness – 110,7 thousand followers
  • #fitnessindustry – 24.6 thousand followers
  • #coach – 19.6 thousand followers
  • #coaches – 16.5 thousand followers
  • #fitnesstraining – 10.4 thousand followers
  • #trainers – 6.5 thousand followers
  • #trainer – 5.4 thousand followers
  • #fitnessmotivation – 1.2 thousand followers

There are a few hashtags in this list that can be confused with the leadership category. So, make sure you tweak your hashtags to be more focused on the fitness industry.

Mental Health Hashtags

The topic of mental health is rather popular across all social media platforms. You can follow a few mental health hashtags on LinkedIn as well to read posts from renowned leaders and professionals from the industry. 

  • #mentalhealth – 1.7 million followers
  • #mentalhealthawareness – 58.4 thousand followers
  • #therapy – 22.1 thousand followers
  • #counseling – 21.9 thousand followers
  • #therapist – 15.1 thousand followers
  • #mentalhealthmatters – 13.6 thousand followers
  • #mentalillness – 6.2 thousand followers
  • #mentalhealthsupport – 1.1 thousand followers
  • #mentalhealthsupport – 1.1 thousand followers
  • #mentalhealthmonth – 1.1 thousand followers

This hashtag list is not too extensive, but there are quite a few competitive examples that can give your content a solid boost. 

Motivation Hashtags

These are some of the top LinkedIn hashtags. LinkedIn is not only the platform to find a job and connect with other professionals from your field. It’s also a place where thought leaders share their motivational stories, which you can find through the following hashtags. 

  • #personaldevelopment – 14.7 million followers
  • #motivation – 15.7 million followers
  • #whatinspiresme – 8.1 million followers
  • #gettingthingsdone – 7 million followers
  • #inspiration – 1 million followers
  • #success – 715.4 thousand followers
  • #mindset – 159.4 thousand followers
  • #inspirationalquotes – 55 thousand followers
  • #positivity – 26.9 thousand followers
  • #motivationalspeakers – 23.4 thousand followers
  • #goals – 20.9 thousand followers
  • #motivational – 15.8 thousand followers
  • #quotes – 7.3 thousand followers
  • #positivevibes – 7 thousand followers
  • #positive – 6.5 thousand followers
  • #motivationalquotes – 6 thousand followers
  • #motivationalspeaking – 5.4 thousand followers
  • #quoteoftheday – 4.6 thousand followers
  • #motivationalspeaker – 4.6 thousand followers
  • #motivationmonday – 4.4 thousand followers
  • #dailymotivation – 3.6 thousand followers
  • #motivateyourself – 3 thousand followers
  • #motivationdaily – 1.1 thousand followers

As you can see, these hashtags are very competitive. So, if you want more people to see your post, try to mention your industry to narrow down your reach. 

Self-Love Hashtags

Self-love hashtags aren’t among the top ones on LinkedIn. Besides, this topic often falls under the motivation category. Nevertheless, some of these hashtags are popular enough to boost your brand’s visibility on LinkedIn.

  • #growth – 160.5 thousand followers
  • #love – 119.9 thousand followers
  • #gratitude – 104 thousand followers
  • #life – 52.6 thousand followers
  • #empowerment – 15.9 thousand followers
  • #selfcare – 15 thousand followers
  • #confidence – 12.4 thousand followers
  • #lifestyle – 8.6 thousand followers
  • #healing – 7.6 thousand followers
  • #selfawareness – 6.4 thousand followers
  • #selfconfidence – 4.1 thousand followers
  • #selfesteem – 3.6 thousand followers
  • #selflove – 3,1 thousand followers
  • #happiness – 2.1 thousand followers
  • #selfworth – 864 followers

These are great hashtags to build authority as a thought leader in your industry. Besides, using them is an excellent opportunity to reach out to a diverse audience. 

How to Find Hashtags on LinkedIn

Now that you have the ultimate list of the best LinkedIn hashtags let’s discuss how to find them. 

Luckily, hashtags are everywhere on LinkedIn. You can spot them when scrolling through your feed and reading people’s posts.

How to Find Hashtags on LinkedIn - picture 1

But the most effective way to find relevant hashtags is to go to the Search bar at the top of the homepage, insert the # symbol and start typing in the keyword for the topic you’re interested in. 

How to Find Hashtags on LinkedIn - picture 2

LinkedIn will autosuggest several hashtags related to the topic you’re looking for, and you can pick the one that suits the contents of your post the best.

If you want to find some industry-relevant hashtags, browse your competitor’s company page on LinkedIn. Here are some examples of design-related hashtags from Visme’s page:

Credit: Visme

How to Find Hashtags on LinkedIn - picture 3

You can also use the Discover More page to see the pages trending in your Network, browse them, and find hashtags that interest you. 

How to Find Hashtags on LinkedIn - picture 4

If you scroll down, you’ll see a list of recommended pages based on your interests. They can also be rich in relevant hashtags, so make sure you explore them as well. 

How to Use Hashtags on LinkedIn

Now, to the fun part – how to add hashtags to your LinkedIn post. The process is pretty straightforward – the platform generates hashtags based on the message you want to share. 

First, write a post you want to share. Once it’s ready, click on Add Hashtag, and the # symbol will appear along with some hashtag suggestions at the bottom. 

How to Use Hashtags on LinkedIn - picture 1

You can also start typing the hashtag yourself. In this case, the hashtag generator will also suggest some options. 

How to Use Hashtags on LinkedIn - picture 2

To level up your hashtag game, you can incorporate some of the LinkedIn hashtag best practices:

  • Watch the format of your hashtags. Avoid punctuation, spaces, and symbols. Also, unlike Instagram, LinkedIn doesn’t allow using emoji in hashtags. 
  • Include broad and niche hashtags. This way, you’ll get more exposure and improve your post’s visibility. 
  • Put hashtags at the end of your content. This rule works if you have a lot of hashtags and don’t want to clutter your content. But there are many examples (including Visme’s one mentioned above) that use single hashtags in the context of a post. 

How else can you use hashtags on LinkedIn?

You can also add hashtags in comments, which will give your profile more attention, especially if we’re talking about banded hashtags. 

All content creators can also add hashtags to LinkedIn articles, but the process slightly differs from adding hashtags to a post. Once you’re done with your article, click on Publish in the top right corner. After that, a small window will appear asking you to share your article, and at the bottom of it, you’ll see an option to add hashtags. 

How to Use Hashtags on LinkedIn - picture 3

How many hashtags can you add on LinkedIn?

You should add no more than five hashtags to your LinkedIn content. But, according to LinkedIn’s hashtag use article, it’s better to add three hashtags – you don’t want your content to look spammy. 

As always, the rule of thumb is to keep all hashtags you use in your marketing strategy relevant to your target buyer. Otherwise, all your efforts to reach the right audience will be in vain. 

Important: don’t forget to make your LinkedIn account public. Otherwise, no matter how many hashtags you include in your post, nobody will see this activity. So, go to the profile settings and check whether your profile is open for everyone to visit. 

How to Follow Hashtags on LinkedIn

If you’re interested in receiving content on a specific topic, you can follow a relevant LinkedIn hashtag and receive daily updates. It’s also an easy way for you to follow the most recent news in your industry. 

How do you follow a hashtag on LinkedIn?

The process is pretty easy. First, you need to go to the search bar and start looking for the hashtag you want to follow. Let’s say we’re looking for #socialmedia:

How to Follow Hashtags on LinkedIn - picture 1

Once you see the relevant option in the hashtag feed generated by the LinkedIn algorithm, click on it, and you’ll see the name of the hashtag, some hashtag analytics (the number of followers), and the Follow button at the top of the screen:

How to Follow Hashtags on LinkedIn - picture 2

You will also see the feed with the most recent pages and posts related to the topic of the hashtag. You can click on Follow to see these updates in your feed as well. 

Where can you see the list of hashtags you follow?

The top followed hashtags are on the left reel of your Feed page. 

How to Follow Hashtags on LinkedIn - picture 3

If you click on the See All button, you’ll get to the page with all the followed hashtags.

How to Follow Hashtags on LinkedIn - picture 4

If you want to stop receiving updates on some of the hashtags, you can tap on Following and unfollow the hashtag. 

How to Create a New Hashtag on LinkedIn

It is possible to create your own hashtag on LinkedIn and share it as branded. The process is super easy – all you have to do is create a post, click on Add Hashtag, or start typing your hashtag from scratch:

How to Create a New Hashtag on LinkedIn

However, branded hashtags aren’t as easy as they seem. If you include only a branded hashtag in your post, it won’t get much visibility simply because no one is following it yet. 

So, if you want your branded hashtag to work, make sure you follow these tips:

  • Give your branded hashtag a boost. Surround it with more popular hashtags to improve its visibility and make it appear in more searches. 
  • Create relevant content around your hashtag. If you want more people to follow your branded hashtag, it should complement highly relevant content and present some value to other LinkedIn users. 
  • Don’t add too many keywords together. Otherwise, your hashtag will look too cluttered and difficult to read. 
  • Use brand-related keywords. After all, a branded hashtag is a marketing tool to promote your business and product. 
  • Research your audience’s interests. Go to LinkedIn analytics and see where your followers are coming from and what interests they have. This research can give you keyword ideas to include in your branded hashtag. 

Remember: no matter how much you want to give your branded hashtag more visibility, don’t stuff your posts with hashtags. If you do, there’s a chance LinkedIn will see your content as spammy.

Now Over to You

As you can see, finding the top hashtags on LinkedIn is an easy job to do when you know where to look. You can add and create hashtags in a few clicks. Besides, you can follow hashtags to receive the latest news updates in your industry. 

Having top hashtags at your disposal is essential if you want to boost your brand’s exposure. But it’s not the only factor that impacts your reach and exposure. 

It’s also important to know when to upload your posts. Otherwise, there’s no point in adding even the top-performing hashtags if no one sees your post. 

Luckily, you have Postoplan to help you with the LinkedIn post schedule. It already has a built-in content calendar filled with content ideas for every day. You can add as many projects as you want and manage them for free. 

Want to level up your LinkedIn game? Start Postoplan for free now and enjoy one of the most efficient scheduling online tools!

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