25 Best Social Media Management Tools for SMBs [List for 2021]

 25 Best Social Media Management Tools for SMBs [List for 2021]

Are you the owner of a small or medium-sized business looking for more growth opportunities?

Then you can’t neglect social media marketing - it can potentially expose you to large audiences, help discover trending topics, and showcase your brand’s unique nature. 

However, there’s one point you shouldn’t neglect - you can’t run a social media strategy if you don’t take into account the metrics, content performance, KPIs, audience activity engagement, and other factors. But no worries - social media management tools have got you covered. 

Wonder how to choose the right option for you?

We’ve prepared a list of the 25 best solutions that empower social media management for small businesses so that you can grow your venture without worrying too much about tracking your performance. 

Disclaimer: The information below is accurate as of September 13, 2021.

Table of Contents

When Do You Need a Social Media Management Tool

  1. Postoplan
  2. Buffer
  3. Hootsuite
  4. Sprout Social
  5. Agorapulse
  6. Sendible
  7. Planoly
  8. Later
  9. Tailwind App
  10. Post Planner
  11. Planable
  12. SocialBee
  13. Meet Edgar
  14. Zoho Social
  15. HubSpot
  16. Smart Queue
  17. SocialPilot
  18. Crowdfire
  19. CoSchedule
  20. Iconosquare
  21. Sprinklr
  22. SocialFlow
  23. Salesforce Social Studio
  24. Shield App
  25. TweetDeck

 

When Do You Need a Social Media Management Tool?

It’s time to employ a social media management tool when you have multiple social media profiles, and it’s getting tougher by day to run and audit all of them. But it’s not the only reason why to invest in such a platform. 

Here are a few other use cases you might find relevant:

  • Identify more growth opportunities. Need to improve your social media marketing strategy? Management solutions collect, analyze, and visualize data for you, so it gets easier to detect aspects that have growth potential and need improvement. 
  • Organize conversations. Are you running several social media accounts and having a tough time replying to your followers on time? Most social media management tools have a feature called Social Inbox, where you can track all conversations. 
  • Upload posts at the right time. Your posts don’t reach enough people even though you pour lots of money into content marketing? Chances are you’re following the wrong schedule. Management tools track audience activity to increase content visibility. 
  • Follow data in real time. Are you running an ad campaign and need to make sure it works as planned? Social media management solutions allow real-time data tracking, helping you adjust your strategy on the go. 
  • Use a ready-made content plan. Want to focus on creating content more but constantly need to update your content plan? Most social media management platforms already have a premade template you can use to make the content curation process easier. 

The biggest perk of using a social media management tool is consistency and uniformity. You don’t have to log in to multiple social media accounts separately to track your progress - a management platform centralizes all the data for you. 

Postoplan

Postoplan

Planning a content strategy can be a daunting task. You have to pull together content ideas, figure out when to upload your posts while maintaining consistency. It also takes quite a while to figure out what your social media marketing strategy needs, so some mishaps are unavoidable. 

But what if you don’t have time for mistakes?

Then Postoplan is your best bet. It’s an AI-powered management tool and is one of the best social media schedulers. You can connect an unlimited number of accounts on platforms like Facebook, Instagram, Twitter, LinkedIn, Google My Business, and messengers including Telegram and WhatsApp. 

Postoplan features

Here are a few perks you can get from subscribing to Postoplan:

  • A content calendar with pre-set post ideas for every day
  • A built-in content editor with an image library
  • Social Inbox to enable direct messaging with followers
  • Bulk scheduling
  • Integration with Slack and WordPress

You can schedule content for months in advance and create posts in a single dashboard:

Postoplan features

Credit: Postoplan

Pro users can also get the statistics to review metrics and generate reports. 

Postoplan pricing

You can use Postoplan entirely for free with unlimited scheduling. To get more perks, such as generating statistics or scheduling ahead, you need to consider paid plans:

Postoplan pricing

Credit: Postoplan

A free account is also quite usable - you can connect an unlimited number of profiles, users, and projects. 

Buffer

Buffer

A social media manager’s job is exciting but challenging at the same time. On the one hand, you help a business grow and develop, but on the other hand, you have to spend hours planning and creating content, reaching out to people, and crawling the analytics. 

If you recognize yourself here, try Buffer to make your life easier. It’s an all-in-one social media management software that helps you plan, run and measure your social media performance. 

Buffer features

Buffer’s functionality includes features that help you:

  • Manage content. Buffer makes content marketing easy: you can plan, prepare, schedule posts, and collaborate with your teammates in real time. 
  • Analyze data. All your metrics are displayed on one dashboard and visualized to make data clear even to an inexperienced social media marketer.
  • Drive engagement. You can reply to comments and messages via one medium. Besides, there’s a social listening feature allowing you to track brand mentions. 

Buffer also chooses the best time to engage with your audience, making content planning easy and effortless:

Buffer features

Credit: Buffer

As you can see, Buffer has got you covered in all aspects of running a social media strategy. And, if you’re not sure how to use it, you can review tutorials to learn more about what Buffer can offer. 

Buffer pricing

You can start using Buffer for free to test the waters, and if you like it, the Essentials plan costs only $5 a month:

Buffer pricing

Credit: Buffer

If you’re interested, you can also include a team pack add-on that allows connecting unlimited team members and clients. This is an excellent option for social media agencies. 

Hootsuite

Hootsuite

How much time do you spend measuring your social media performance? We’re guessing, a lot. 

Reading and analyzing social media performance indicators is a tough task to do, and it requires skill and experience. But you don’t have to slave away at deciphering the analytics if you have social media planning tools like Hootsuite. 

Hootsuite is one of the top social media management tools. It automates tasks such as scheduling, reporting, social listening, and many more. It also helps evaluate the strengths and weaknesses of your social media strategy. 

Hootsuite features

Hootsuite offers a variety of social media marketing tools, which you can use to:

  • Run a content strategy (manage content with a social media posting tool)
  • Engage with followers (track engagement metrics and see how your audience responds to your content)
  • Monitor your performance (generate reports to evaluate your efforts)
  • Manage ads (see how ads are performing in real time and what needs to be done to improve brand visibility)
  • Analyze KPIs across all social media platforms (connect several accounts and compare them against each other)

Hootsuite connects you to different platforms:

Hootsuite features

Credit: Hootsuite

You also get access to an Insights page, where you can review all possible metrics mined from your social media pages. 

Hootsuite pricing

Hootsuite has a 30-day free trial, but you need to add your credit card details right away. The cheapest plan starts at $19 a month:

Hootsuite pricing

Credit: Hootsuite

Each plan gives access to a different number of features, so evaluate your needs before making a choice. 

Sprout Social

Sprout Social

What is the role of social listening in social media marketing?

First and foremost, you get to track brand mentions essential for a positive brand reputation. And of course, you can’t create targeted content if you don’t listen to what your followers have to say. 

Social listening is one of Sprout Social’s strongest suits. Apart from that, it’s one of the best social media tools for businesses to help you run all other aspects of a social media marketing strategy. 

Sprout Social features

Much like Buffer and Hootsuite, Sprout Social is an all-in-one social media management platform that has a wide variety of features:

  • Business strategy analysis
  • Follower onboarding
  • Smart inbox
  • Collaboration
  • Content planning and scheduling
  • Key performance indicator analysis
  • Social listening and brand mentions

You can also review Feeds and research Instagram hashtags via Hootsuite’s dashboard:

Sprout Social features

Credit: Sprout Social

If you connect a social media profile and go to the Reviews tab, you can track positive and negative brand mentions. 

Sprout Social pricing

You can start using Sprout Social for free for the first 30 days, and if you like it, there are three plans available:

Sprout Social pricing

Credit: Sprout Social

A standard plan allows you to connect up to five social profiles, which is enough if you’re running a small business. 

Agorapulse

Agorapulse

When running a social media strategy, you constantly need to generate reports to evaluate its performance and find growth opportunities. It’s necessary, but on the flip side, reporting can take hours. 

If you sign up for Agorapulse, it will automate all the reports, giving you more free time to develop content, launch campaigns, and socialize with the followers. 

Agorapulse features

Agorapulse powers all features necessary for social media management, including:

  • Social media monitoring
  • Scheduling and publishing
  • Social Inbox
  • Reporting
  • Collaboration

You also get access to a publishing calendar where you can easily plan your content and work on it in real time with your teammates:

Agorapulse features

Credit: Agorapulse

Agorapulse is among the best social media management tools for managing multiple accounts - it integrates with most social media networks. Every user can also take advantage of a media library. A social listening feature is available as well. 

Agorapulse pricing

There’s a free version for everyone who wants to check out Agorapulse and give it a go. Paid plans start at $79 a month:

Agorapulse pricing

Credit: Agorapulse

It’s also possible to request a free demo and have an expert walk you through all Agorapulse’s features. 

Sendible

Sendible

Social media marketing is rarely a task for one person unless your business only has a couple of accounts. In most cases, you need at least two people (for social content and ads) to make sure there are no hiccups.

But if you have an entire team running social media marketing, they should have everything for smooth collaboration. That’s why you need a management tool that allows your teams to communicate and work on projects in real time. 

Sendible is one of the best options on the market. Along with automating other social media management tasks, it connects your teams with your clients to ensure the success of a campaign. 

Sendible features

Sendible takes pride in its all-in-one, unified social media dashboard, which has the following features:

  • Social Inbox
  • Brand reputation monitoring
  • Automated reports
  • Visualized metrics 
  • Content collaboration and scheduling tools
  • Social listening

Sendible integrates with the following social media networks:

Sendible features

Credit: Sendible

You can also connect this solution with Tumblr, WordPress, Medium, Blogspot Blogger, Google Analytics, and Slack. An integration with Canva is possible as well, which allows for faster content creation. As a result, you can post to all social media at once effortlessly. 

Sendible pricing

Sendible has a 14-day trial, which you can start immediately without providing a credit card. If you like the tool, you can give it a go with one of these plans:

Sendible pricing

Credit: Sendible

If you need a bigger plan, you can request a demo with a company representative. 

Planoly

Planoly

Instagram is one of the most popular and active social media channels - it has over one billion users. It is also one of the most diverse networks content-wise - it relies on visuals that drive reach and engagement. 

But creating a successful Instagram strategy is not easy - the network is very competitive, and it takes trial and error to figure out what works for your brand and followers and what doesn’t. 

If you’re planning to engage Instagram in your social media marketing strategy, Planely is the tool for you. Its social media posting tool with the task of making publishing content simple and help you create and plan Instagram content.

Planoly features

Planoly’s solution consists of five products:

  • IG Planner. It’s a content schedule allowing you to ideate, draft, and plan Instagram content. You get to analyze content metrics in real time. It’s also possible to switch on the auto-post feature. 
  • Sellit. This tool helps turn your Instagram profile into an e-commerce shop with clickable images, product gallery, and checkout. 
  • Linkit. It’s a free tool that transforms your Instagram grid into a clickable gallery and connects it with a website or a web page to drive traffic. 
  • StoriesEdit. This feature helps craft, edit, and customize your Instagram Stories using over 300 designer templates. 
  • Pin Planner. Planoly also connects to Pinterest, helping you manage the content on this platform faster and run campaigns to increase traffic and brand awareness. 

If you want to improve your post’s visibility with hashtags, Planoly allows creating hashtag groups to track their popularity and performance:

Planoly features

Credit: Planoly

You can also upload pictures to Instagram from your computer or cloud storage to Instagram via Planoly. 

Planoly pricing

Planoly is available for free, but the features are limited to Pinterest photos, Instagram comment box, basic Pinterest analytics, and the Instagram Linkit tool. If you need more solutions, choose one of these plans:

Planoly pricing

Credit: Planoly

All paid subscriptions also allow unlimited uploads, advanced analytics, and content scheduling. 

Later

Planoly pricing

If you want to create a successful social media marketing strategy, you can’t overlook user-generated content. It helps you:

  • Collect valuable audience insights
  • Enrich your profiles with unique content
  • Improve personalization
  • Get closer with your target audience
  • Improve brand awareness and visibility

But if you’re a brand with millions of followers, it can be pretty hard to track down every post that mentions you. In this case, turn to Later for help. 

Later is an all-in-one social media management tool that, among all features, searches for and collects user-generated content using hashtags, tags, and brand mentions. 

Later features

Here are a few perks Later has for its users:

  • Content management (planning, scheduling features, editing, collaboration)
  • Metrics and analytics (real-time tracking, visualization, reporting)
  • Social listening and UGC
  • Linkin.bio (clickable posts)

Later’s user-friendly dashboard allows you to create a customizable content calendar and publish posts without logging out:

Later features

Credit: Later

You also get access to the learning center, which contains lessons and tutorials on how to use Later and get the most out of its features. 

Later pricing

Later has a free account you can use for an unlimited time, but you won’t get access to all the tools. Paid plans start at $15 a month:

Later pricing

Credit: Later

Paid subscriptions also include a complete content management suite, hashtag suggestions, and collaboration tools. 

Tailwind App

Tailwind App

Tailwind App is a social media management tool with integrations to Pinterest and Instagram. It’s similar to Later in that it includes a complete content management suite with tools to plan and schedule your posts.

Tailwind’s definitive advantage is that it’s built to help even inexperienced social media managers to create eye-catching content that attracts and engages their target audience. You can also manage and track KPIs in real time. 

Tailwind App features

Here’s what Tailwind App can offer you:

  • Automated publishing
  • Customized visual planning
  • SmartSchedule based on audience activity
  • Post design templates
  • Automated designs
  • Hashtag finder
  • Trend monitoring

Tailwind also has a Smart.bio feature, which you can use to promote content, sell products, and even generate leads. It’s an awesome feature for e-commerce shops - you can drive more visitors to your website. 

Tailwind App pricing

If you want to give Tailwind App a trial run, you can use it for free for an unlimited time. Paid plans start at $9.99 a month:

Tailwind App pricing

Credit: Tailwind App

A free version gives you access to almost all necessary features to run Pinterest and Instagram accounts, but you can only connect one user. 

Post Planner

Post Planner

Social media scheduling and engagement are interconnected. You can hardly reach your audience if you don’t know when your followers are active. Your social media strategy’s success relies on consistency. 

However, it can be pretty hard to schedule posts since your audience’s activity can change multiple times a month. In this case, you can either keep checking the metrics and adjust your calendar every time or automate this task with Post Planner.

Post Planner is one of the top AI-powered social media management applications that helps you boost reach, create network-optimized content, and improve branding. 

Post Planner features

Here’s how Post Planner works:

  • Start by creating a posting calendar. Connect your social media profiles, create, edit, and upload content. 
  • Generate content ideas. If you’re running out of posts to add to your calendar, Post Planner supplies you with a gallery of images, templates, and designs. 
  • Track brand mentions. Collect and publish user-generated content to improve brand recognition. 
  • Manage all profiles in one place. Create content folders, upload post galleries, and collaborate with your team in real time. 
  • Streamline your strategy. Track metrics, research hashtags and personalize your posts.

Post Planner integrates with the following social networks:

Post Planner features

Credit: Post Planner

It’s undoubtedly a excellent option for a business that needs a comprehensive content scheduler with post editing and collaboration features. 

Post Planner pricing

Post Planner has a free trial, but to give it a go, you need to choose one of the following subscription options first:

Post Planner pricing

Credit: Post Planner

If you’re running a small business, the Starter pack is your best bet as it includes all the essentials needed to create a posting schedule and launch a social media strategy. 

Planable

Planable

Do you use spreadsheets for your content calendar?

No doubt, it’s a reliable way to run a content strategy, but it’s not the most agile one, for sure. It helps you keep track of all your posts, but it doesn’t sustain your strategy well enough to help you plan content for months ahead. 

If you feel the need for something more helpful, Planable is a perfect option. It’s a social media planning and collaboration tool, which you can involve in every step of content production, from ideation to publishing. 

Planable features

Planable has a few cool perks in store:

  • An intuitive content editor with a real-time collaboration feature
  • Post previews
  • Pre-set post ideas
  • Hashtag research
  • Visual content calendar with a drag-and-drop interface
  • Templates and design gallery
  • Social listening

You can review your calendar in several different modes - feed, calendar, list, and grid:

Planable features

Credit: Planable

Planable integrates with almost all social media networks, including Facebook, Twitter, Instagram, YouTube, and TikTok. 

Planable pricing

You can start using Planable for free with unlimited workspaces, users, pages, and a limit of 50 posts a month. For more features, choose one of the paid plans:

Planable pricing

Credit: Planable

There’s also an option to create a custom plan with more features, but you need to contact Planable for more information. 

SocialBee

SocialBee

We already mentioned that social media success depends a lot on how fast you can achieve consistency. But it often means that you’ll have to make several posts a day and produce so much content that it becomes impossible to track. 

SocialBee is the tool that helps marketers and managers categorize all social media content and create an organized strategy. It also has a solution for scheduling posts and a few other content management perks. 

SocialBee features

Here are a few SocialBee solutions every marketer will find handy:

  • Category-based scheduling
  • Post update feature
  • Bulk scheduler and editor
  • Hashtag collection and research
  • Media gallery
  • Custom URLs and UTM links
  • Audience overview and analytics features
  • Collaboration tools
  • Reporting

Post expiration is another cool feature. You can upload a post and set the deadline for it, after which it will disappear from your Feed. There’s also an option to set the frequency of your posts when creating a schedule:

SocialBee features

Credit: SocialBee

When you connect your social media profiles, you can track all the comments and feedback from your followers. 

SocialBee pricing

There is a 14-day free trial for everyone who wants to check out the tool without commitment. SocialBee has three paid plans:

SocialBee pricing

Credit: SocialBee

Each plan has a set of features that automate specific social media management tasks. The more marketing automation tools the platform has, the more hours you will save a week. 

Meed Edgar

Meed Edgar

Evergreen content is the focus of every content strategy, including social media. But it can be pretty hard to come up with evergreen ideas, especially if you need to upload posts quite often. 

Meet Edgar is a social media scheduler that generates and collects evergreen content ideas for you. It creates and updates a content library, helping you recycle the best-performing posts and diversify your social media marketing strategy. 

Meet Edgar features

Here are a few perks you can get from subscribing to Meet Edgar:

  • Weekly automated time slots to repurpose and republish evergreen content
  • A comprehensive library of evergreen updates
  • Auto-generated content variations
  • Engagement monitoring capabilities
  • A/B tests

Basically, Meet Edgar is an advanced scheduling solution that helps you create your content strategy as you go. 

Meet Edgar pricing

Every user can try Meet Edgar for free for 14 days, although you need to enter your credit card details to get started. Paid plans start at $19 a month:

Meet Edgar pricing

Credit: Meet Edgar

If you make no more than ten posts a week, the Lite plan is a perfect option for you. 

Zoho Social

Zoho Social

You can’t build a solid social media presence if you don’t track your key performance indicators, including the metrics to evaluate your success. Sadly, it’s easier said than done. Social media data is notoriously hard to read. But it’s definitely not impossible, especially if you’re using social media managing apps like Zoho Social. 

Zoho Social is a powerful suite for managing social media. It helps you create customized reports to improve your strategy and identify new growth opportunities. 

Zoho Social features

Here’s what you can do with Zoho Social:

  • Manage and schedule social media content
  • Create content queues
  • Monitor a social listening dashboard to track brand mentions
  • Analyze KPI data in real time
  • Collaborate on projects

Along with these features, you can also manage Facebook and LinkedIn ads via Zoho Social’s dashboard. It speeds up lead generation and helps you identify sales-qualified leads faster. 

Zoho Social pricing

If you’re interested in Zoho Social, you can take advantage of a 15-day free trial. The cheapest subscription starts at 10 euros a month:

Zoho Social pricing

Credit: Zoho Social

If you’re running a marketing strategy on YouTube, choose the Premium plan. 

HubSpot

HubSpot

If you’re looking for a comprehensive tool to cover all your marketing needs, HubSpot is definitely the best option. It helps companies manage social media, sales, customer support, and much more, allowing you to cover all the bases and collect data to optimize every business operation. 

HubSpot is also a popular learning hub. So, if you’re just getting started with your social media strategy, it has all the guides and tools to help you build a successful social media presence from the bottom up.

HubSpot features

Since we’re talking about social media marketing, let’s cover HubSpot’s tool that fit this profile - marketing software, which has the following features:

  • Campaign builder
  • Scheduling and planning
  • Social listening
  • Social inbox
  • Analytics and reporting

HubSpot also has a content management system that allows editing content and optimizing it for SEO, which is also relevant for social media posts. 

HubSpot’s dashboard manages all your contacts for you. This features makes HubSpot one of the best social media management tools for agencies - you can email your clients about the progress without leaving the platform:

HubSpot features

Credit: HubSpot

If you involve social media in lead generation, HubSpot’s solution helps you track lead status to optimize your sales funnel. 

HubSpot pricing

There’s a 14-day free trial for everybody who wants to try out HubSpot’s social media marketing platform. If you decide to give it a go, the plans start at $45:

HubSpot pricing

Credit: HubSpot

The Starter Pack is a perfect choice for small and medium-sized businesses - it has all the essential features to help you run a social media marketing strategy. 

Smart Queue

Smart Queue

Social media marketers know that it’s not easy to create content. But it’s even harder to make it engaging. Many factors impact your content’s engagement rate, from its quality to the time when you upload your posts. With Smart Queue, you don’t need to worry about reaching and engaging your target audience. 

What makes Smart Queue special?

It’s a social media management and scheduling tool that focuses on helping you create content that drives traffic. It visualizes the metrics, generating valuable insights that show what works and what doesn’t for your target audience. 

Smart Queue features

As an all-in-one management suite, Smart Queue offers the following perks:

  • Content curation and categorization
  • Evergreen content recycling
  • Content calendar and social media planner
  • Analytics and social media monitoring
  • Editing and publishing
  • Competitor analysis
  • Social Inbox

Before signing up, you also get access to tutorials and guides that help you make the most out of Smart Queue’s solution:

Smart Queue features

Credit: Smart Queue

You can use the Engage tab in the dashboard to discover content and track mentions. A Chrome extension is also available. 

Smart Queue pricing

Much like all other platforms, Smart Queue has a free trial. Solo entrepreneurs and SMBs can take advantage of Solo and Custom subscription plans:

Smart Queue pricing

Credit: Smart Queue

If your business comes from the non-profit or education industry, you can get a 50% off your subscription. 

SocialPilot

SocialPilot

A tool that allows direct communication with followers is great. Still, a tool that enables real-time collaboration with clients and influencers is even better, especially if you run a small-sized digital marketing agency. 

SocialPilot is the best option if you need an all-in-one SMM tool that also allows collaboration. You can use it to curate content, generate and discover evergreen post ideas. 

SocialPilot features

Here’s what SocialPilot offers in terms of social media management:

  • An option to connect 50+ profiles
  • Analytics and monitoring
  • Social Inbox and client management
  • Content curation
  • Social media calendar
  • Bulk scheduling
  • Audience engagement

It’s also possible to set up a browser extension. Besides, SocialPilot has a URL shortener and UTM link editor you can use for your marketing campaigns. 

SocialPilot pricing

You can start using SocialPilot with a 14-day free trial, and if you decide to continue with it, there are several paid plans available:

SocialPilot pricing

Credit: SocialPilot

A business with a couple of social media profiles can use the Professional plan. It has all the basic features and includes a Facebook Ads management tool. 

Crowdfire

Crowdfire

Crowdfire is another social media management platform worthy of your attention. What makes it unique is its content categorization system and focus on creating content that fits each social media platform well. 

If you are a small business owner, Crowdfire will help you build a successful social media strategy through content that tells a story and connects you with your target audience. 

Crowdfire features

Crowdfire breaks its features into four categories:

  • Content creation: article curation, customized RSS feed, content categorization.
  • Publishing: scheduling and pre-scheduling, post preview, queue meter (predicting whether your timeline will be as active in the next seven days).
  • Analytics: report builder, KPI tracker, competitor analysis, analytics overview. 
  • Social mentions: feedback analysis, Social Inbox. 

You can also generate topic ideas for your social media posts in the dashboard:

Crowdfire features

Credit: Crowdfire

Crowdfire connects to all popular social platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. 

Crowdfire pricing

Crowdfire has a free plan but with limited features. The paid plans are not that expensive - you can subscribe to Crowdfire just for $7.48 a month:

Crowdfire pricing

Credit: Crowdfire

The cheapest plan is also perfect for small teams - you can connect up to five accounts and integrate your dashboard with all social media networks Crowdfire connects with. 

CoSchedule

CoSchedule

When you run a social media marketing strategy, content assets accumulate over time, and it gets harder to organize all of them in one place. But it’s definitely not the task CoSchedule won’t manage. 

CoSchedule is an intuitive social media management system helping you organize your marketing efforts and saving you time to produce content, engage with your followers, and grow brand awareness. 

CoSchedule features

The platform has two main products:

  • Marketing calendar: post preview, scheduling, pre-scheduling, audience activity analysis. 
  • Marketing suite: calendar organizer, content organizer, work organizer, and asset manager. 

Asset organizer, in particular, allows you to store and index all your content. It simplifies asset rotation and sharing across departments, which can come in handy during campaigns. 

CoSchedule also has Headline Studio - a tool that helps you optimize headlines:

CoSchedule features

Credit: CoSchedule

You can use Headline Studio to make LinkedIn and Facebook posts more engaging. 

CoSchedule pricing

CoSchedule is available for free for 14 days. Then, you have two options to choose from:

CoSchedule pricing

Credit: CoSchedule

If you want to give the Marketing Suite a try, you need to contact CoSchedule to figure out your personalized plan, which also impacts the price. 

Iconosquare

Iconosquare

Social media metrics are pretty accessible - all you have to do is go to the Analytics page on any given social network and review your performance. But the problem with built-in analytics tools is that they don’t show you any advanced metrics that would help you better understand your online presence. 

Iconosquare is a reporting tool that can simplify advanced social media analytics for you. Through engaging visualizations and real-time data mining, Iconosquare helps small and medium-sized businesses use social media metrics to their advantage. 

Iconosquare features

Here’s what Iconosquare can do for you:

  • Analytics. Iconosquare collects and organizes social media metrics from Facebook, Instagram, Twitter, and LinkedIn. You also get to see in-depth engagement insights and tag and mentions analytics. 
  • Publishing. You can create your own content library and do social media posting in bulk. There’s also a feed preview feature available. 
  • Monitoring. Iconosquare helps you track real-time engagement, brand reputation and analyze your competitors’ social media activity. 

The platform also has a special offer for small businesses that includes all the features mentioned above plus scheduling, optimization, and social listening. 

Iconosquare pricing

There is a 14-day free trial if you’re interested in Iconosquare but not ready to commit. Paid plans start at $49 a month:

Iconosquare pricing

Credit: Iconosquare

The Pro plan only allows connecting three social media profiles, but it’s enough to do social media management for a small business or a startup. 

Sprinklr

Sprinklr

Day-to-day social media management often consists of routine tasks, which most tools can automate. However, when it comes to running multi-channel campaigns, you’ll need a reliable solution that allows tracking and adjusting your efforts on the go. 

Sprinklr is the solution for you if you’re planning to run multiple campaigns at the same time. And once your business is ready to go global, you can rely on this platform to run an international marketing strategy. 

Sprinklr features

Sprinklr has multiple products, including the Modern Marketing & Advertising tool, which offers the following features:

  • Team collaboration
  • Asset manager
  • Integrated campaigns
  • Performance analysis
  • Reporting
  • Ads composer & manager
  • Production dashboards with to-do lists
  • Brand reputation tracking

You can combine this tool with the Social Suite, which includes social listening, publishing, and analytics solutions. 

Sprinklr pricing

Sprinklr doesn’t have a free trial. The information on the pricing is also unavailable. The only way to see the product in action is to request a demo, during which you can learn more, how Sprinklr can be useful and how much it costs. 

SocialFlow

SocialFlow

It’s difficult to increase follower count, but it’s even harder to retain your existing audience. That’s why you need a mix of good content and social media metrics to help you figure out what keeps your audience engaged. 

SocialFlow is a social media management solution that focuses on follower retention, allowing you to track churn rates in real time. Based on data and actionable insights, it helps you create content that connects you with your followers. 

SocialFlow features

Every user can take advantage of SocialFlow’s three products:

  • Publishing: integrated RSS feeds, predictive engagement algorithms, editorial controls, editing, scheduling, reporting dashboard, downloadable reports. 
  • Subscriptions: content research by topic, audience manager, interest map. 
  • Advertising: sponsored editorial, native content, interest map. 

You can use SocialFlow to run ad campaigns on social media -  it has tools for target audience optimization, is more intuitive than integrated ad management tools, and provides more data on how your ads perform. 

SocialFlow pricing

You can learn more about SocialFlow’s products and pick an individual plan that suits your needs through scheduling a demo. 

Salesforce Social Studio

Salesforce Social Studio

Salesforce is a brand popular for its cloud-based CRM software, which powers many tools, including a social media management platform. It is an all-in-one suite that automates almost all tasks and allows posting to multiple social networks, saving you time for other marketing activities. 

One of Social Studio’s strongest suits is its social listening tool. It crawls all available online channels to analyze what your industry fans are saying and which topics are trending, giving you content ideas for more engagement. 

Salesforce Social Studio features

Social Studio consists of four main products:

  • Social listening - market research, mentions tracking, Social Inbox, research by topic, audience research. 
  • Community engagement - engagement analysis, customer service via social channels. 
  • Publishing  - content management, real-time collaboration, content performance analysis. 
  • Monitoring - KPI tracking, competitor analysis, performance metrics. 

If you’re running ads or social media campaigns, you can also get revenue growth predictions and your visualized pipeline for the current year:

Salesforce Social Studio features

Credit: Salesforce Social Studio

To-do lists, event tracking, and contact management are also available via Social Studio’s dashboard. 

Salesforce Social Studio pricing

You can give Social Studio a go by subscribing to the free trial, which provides you with access to all essential features. For more perks, you need to choose among the following plans:

Salesforce Social Studio pricing

Credit: Salesforce

This tool is quite pricey compared to other platforms we’ve mentioned, but if you’re planning to use social media to generate revenue, it’s one of the best options on the market. 

Shield App

Shield App

LinkedIn is among the top social media platforms for B2B brands. You can use it to build brand reputation and awareness within your niche and industry and establish authority as a knowledgeable and innovative thought leader. 

Like all other social media platforms, LinkedIn comes with a built-in analytics tool, which, although practical, still doesn’t provide enough data to see the complete picture. To get more LinkedIn insights, you need Shield, which also works as a mobile app for Android and iOS. 

Shield App features

This tool does statistics and analytics for your LinkedIn profile and has the following features:

  • Content metrics
  • Audience demographics
  • Custom content labels
  • Network stats
  • Speed and traction metrics
  • Real-time data

Shield also provides you with audience data necessary to grow your followers and improve your overall presence on LinkedIn. 

Shield App pricing

Shield App has a free trial, although you need to provide credit card details to access it. But the app itself is very affordable - the cheapest plan is only $6 a month:

Shield App pricing

Credit: Shield App

So, if you’re a SaaS startup or a small B2B company, you can optimize your social media presence with Shield App right from the get-go. 

TweetDeck

TweetDeck

We’ll finish our countdown of the best social media management tools for SMBs with TweetDeck - one of the most popular platforms among both B2B and B2C businesses. 

Why?

It makes Twitter management easier to post and manage Tweets, review profiles, and analyze overall activity on one screen. 

TweetDeck features

Here’s what you can do with TweetDeck

  • Review Home timeline
  • Tweet from a specific social account
  • Receive notifications
  • Research topics
  • Manage direct messages
  • Track mentions
  • Review trending topics and accounts

You can also create a collection of curated tweets and review pre-scheduled posts before uploading them. It’s also possible to check activity and analytics. 

TweetDeck pricing

TweetDeck is one of a few free social media management tools. All you have to do is log in to your account, and you will be connected to TweetDeck immediately. 

Now Over to You

Social media networks are an inalienable part of any digital marketing strategy. So, if you’ve decided to use them to grow your brand, you need to do it right from the start, which means employing a social media management platform. 

What can such a solution do for you?

First and foremost, it makes your social media data more accessible and readable. It can also generate content ideas, track your KPIs in real time. Some even allow collaboration with marketing teams and clients. 

How do you choose the right social media management platform?

Focus on your needs and resources. SMBs often have to run a shoestring budget, so tools like Salesforce can be pretty expensive. But make sure you choose a platform that covers all your social media needs and provides you with growth insights. 

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